SMTP server is a basic need for businesses that want to establish their foot in the industry. But choosing a random SMTP will end up putting you on the blacklist. To avoid that situation, you need to know the common configurations of an SMTP server and the best practices of the same.

Configurations Of A Common SMTP Provider

There are tons of SMTP servers depending on your business requirements. However, the SMTP servers should maintain a few practices, in which matching forward and reverse DNS, HELO string matching with reverse DNS, and avoiding sender address verification are mandatory. A top-rated SMTP provider will provide you with-

Dedicated IP Addresses

A dedicated IP address will increase the site’s speed. Your website traffic won’t be shared as you are the only one using the IP address. The dedicated IP address will help you to build a secure File Transfer Protocol (FTP) within your organization.

Trustworthy Servers

There will be no cheat code when it comes to trustworthy servers. So, if you are looking for trustworthy SMTP servers, check for an SSL connection. The SSL connection gives you lightning speed. So, your overall performance is enhanced tremendously.

SPF And DKIM Records

Sender Policy Framework(SPF) and DomainKeys Identified Mail (DKIM) records ensure your email authentication. Therefore, when an SMTP server provides you with the same, it reflects in your mail delivery quality. Therefore, your clients will be inclined to your business. In short, the records ensure your clients that the mail is original and they can see the origin of the message.

Reports

With a top-rated SMTP server, you can generate sending reports, as well as delivery error reports. You can download all the reports and analyze them as you require. The detailed report analysis will help you in enhancing your overall client service.

High Inbox Delivery Rate

The SMTP server will help you in boosting your email delivery rate. Here, with an SMTP server, you can track your emails and whether they are delivered correctly to the recipient source, not to the spam box. This will give you a clear idea about whether the messages are reaching the direct customer or not.

Statistics

A quality SMTP server will give you a detailed report on the delivery rate, how many emails are opened, and how many are bounced back. The conversion rate and links clicked can also be generated with this.
Import Bulk Contacts
You can include your acquired contact list with your subscriber in the emails. When you start your email campaigns, you can easily target a huge audience with this.

24/7 Customer Support

When you seek assistance from a reputed SMTP server, you will be getting 24X7 customer support from the tech team. While you try your best to build the website alone, you will get the best service within a minimum cost from your SMTP server.

These are the most common things that you must seek from your SMTP server. All reputed SMTP providers offer these common SMTP configurations. But if you want something else or want to customize your service, you can get in touch with your preferred one.